Deadlifts - 970 vs. 725 - Greatest of all time?

Bob Peoples opened the door to modern deadlifting by pulling 725 years ago. But records were made to be broken. Ask Don Reinhoudt (get well), the late Doyle Kenady etc. As of now the greatest deadlifter is Benni. Case closed. I cannot believe some of the remarks on this guys accomplishment.

My advice for the "oldtimer" worshippers, is to get on a sedative, because this guy is hitting a grand.